Scaling Indigenous Gobindobhog Rice to Global Shelves: The Bengal Agro Model

<p>Aromatic GI-tagged Gobindobhog rice has long been prized across Eastern India, but lacked export standard packaging and traceability. By disintermediating wholesale mandis, Bengal Agro Foods connected 2,400 Burdwan farming families directly to international freight containers.</p><p>Key economic insights include farm-gate cold storage, residue-free pesticide certification, and premium branding in Dubai supermarkets.</p>